Evoque is available in two main choices, three doors (kupe) and five-door with a 2000cc petrol engine and 2,200 diesel. Andi Kosala, Vice President Director of PT Java Motors - agents Range Rover brand holders - say, the intended target market wants is a woman who wants to look young at a premium.
"This year we (Java Motors) has bagged 45 orders (SPK). Whereas until December 2011, the supply to Indonesia only 20 units. The rest pivot," said Andi on the sidelines of the launch.
Andi continued, the supply unit to Indonesia is still minimal because the production is still limited this year. But, next year, the Java Motors is determined to sell at least 180 units.
Change
Andi continued, Range Rover Evoque launch also marks the rebirth of Java Motors as a major player in the premium brand of Indonesia. "It's been known conservative Java, we are now beginning to change," he explained.
One proof, Java Motors today began offering special services for all variants of the Range Rover owners who carry the certification Exclusive Maintenance Package (EMP), which is free service maintenance and repair costs for three years or 70,000 miles.
"This year we also intend to add five new dealers, two in Jakarta, one in Bandung, Kalimantan and Medan. For that we are investing at least Rp 3 billion per dealer," lid Andi.
Your now on: Range Rover Evoque Dibandrol Rp1, 39 to 1.41 Billion
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